Have you been invited to an interview as a Marketing Manager? You need to convince the interviewer that you have the skills, knowledge and experience for this job.
We have some tips and tricks for you to rock this interview and convince the recruiter that you are the perfect fit for the company and that you offer exactly what they are searching for.
Research, research, research. This is the foundation for any successful interview.
Know everything about the company you are applying for: their target group, their competitors (also what the competitors might be better at). Search through all the recent news and new product releases. Discover their social media presence, which channels they are using and what kind of content they are publishing.
Having background knowledge shows the hiring manager that you are interested in the position.
Along with your CV, we would recommend you to bring your references on a separate sheet. You never know what the hiring manager will ask you for.Since a marketing campaign is never a one-man show, your potential employer might want to know how well you work together with people.Furthermore, bring some real-life examples from previous experiences which demonstrate your achievements.
Your research might have led you to some ideas about the company you are applying for: for example that the brand wants to increase the brand awareness. On this basis, you could start your brainstorm by combining your experience with the goals. In addition, take a look at what is requested in the job description (e.g. they are trying to grow the brand online). Here you could bring some examples from your previous achievements e.g. how you increased the Instagram account fan base in your previous company.
This will show them what you offer for the brand.
Being confident is the most important thing during an interview. You need to sell yourself and show the hiring manager that you are the best fit for this position and the team.
The first impression is important: a good handshake and a strong but also pleasant look in the eyes are essential.
When the important day of the interview approaches you should not think too much about your outfit, but find something that makes you feel comfortable in your own skin. With your outfit, you can underline your personality and also show that you are a good fit for the company. In general, if you are interviewing at an agency you will have to be less “buttoned” up than at a firm. For this reason, we prepared for you an ideal outfit styled with our Scarosso shoes: